Learn Something Here.
How Often Should You Show Up to the Party?
When I start talking with new social clients clients, they often have a very specific idea in mind for how often they should post. And they come to me because it doesn't seem to work. So before we get started, I want to make something very clear:
No right answer to this question comes out of the box.
How to combat Shiny Object Syndrome
Shiny Object Syndrome can be stressful - you are constantly on a roller coaster of "We're doing our social media, or email, or call our marketing all wrong!" and "We should change our social media, email, or call our marketing IMMEDIATELY!"
Here are some ways to combat it.
Getting Started Doesn’t Mean Posting
Don’t cut yourself (OR the person running your social media program) short by thinking that the time you (or they) spend planning, working out ideas and problems, and who will carry what isn't "getting started."
Stop Apologizing For Your Social Media Program
If you, like so many organizations, haven’t invested time, process & budget in developing your social program, not having the World’s Most Amazing Social Program isn’t a surprise, and YOU CAN STOP APOLOGIZING FOR IT.
Don't Panic! Social Media Contingency Plans for Small Organizations
The last few years have been a LOT, and if you are like most organizations, you’ve had people change jobs, get sick, or even just…not show up? When you use social as part of your communications plan, it can be nerve-wracking to think about what might happen in an emergency, so now is the time to start creating a contingency plan!
What does more than a decade as a social media consultant look like?
Today, thirteen years ago, I received my first signed contract from a client.
What does that look like for this social media consultant?
The five questions I always get about launching social programs – and the five things I want you to focus on instead.
If you have considered launching a social program, you’ve probably wondered about the following questions:
1 – What should we post?
2 – How can we reach the most people?
3 - Are people going to say bad things about us?
4 – How can I keep up with posting every day?
5 – Who from our organization is going to do the posting?
SUPER VALID QUESTIONS, but here are some that may help you even more: