Writing & Resources

Resources

Each month, I send out a newsletter called Sustainable Social, which is designed to help organizations with small teams, teams of one (or none) and soloists figure out how to create a sustainable social media program. Below are a few of the guides I’ve created for the newsletter. If you’d like to get more, please sign up here!

• Don’t Panic: Social Media Contingency Planning for Nonprofits and Small Organizations - When you use social as part of your communications plan, it can be nerve-wracking to think about what might happen in an emergency, so now is the time to start creating a contingency plan! This guide gives you the three steps to take in creating your contingency plan and a lot to think about on the way! Updated for 2024

• Getting Started: A Guide for New Social Media Channels - This document is an abbreviated version of the process I take my clients through when they get ready to launch a new social channel. This worksheet covers what I consider the basics & doesn't look at customer service plans, approval processes, content calendar development, or crisis management.

• Tackling Shiny Object Syndrome - Do you have shiny object syndrome? Do you want it to go away? Here’s a look at how to do just that.

Find Me Elsewhere:

• 5 things to protect your mental health as a social media manager - Social Media Pulse is an excellent community for social media managers and I recently wrote about protecting your mental health when actively managing a social program. If you are creating a social program for your business, this is also a must-read.

• Freelancers: The Right Attitude is Everything - Andy Strote from Creative Agency interviewed me on being enthusiastic and using your portfolio/body of work to talk to clients. (Yes, if you are a client, know I’m using examples to help you out!)

• Getting out of the Donor Zone - Another guest post at Social Media Pulse, this time looking at ways nonprofits can leverage their programs, clients & teams and get out of the “Donor Zone” of social media communications.

• How to Learn if an Employer will Support your Mental Health - Pretty much what is says on the tin! Social Media Management has an impact on mental health, and with the help of some social media manager friends, I compiled some questions to ask potential employers (or clients) about how they handle social to assess how the role may impact your mental health & wellbeing.

• Considering Starting a Small Business? Expert Tips To Get You Started - One of the biggest mistakes I see is small business owners and emerging nonprofits putting all their marketing eggs in a social media basket. Here’s a bit on what else to consider.

• Proven Ways to Boost your Social Media Presence - Roundup of ways to establish your voice & get the most out of your social media profiles.

• Social Media Tips for Businesses - Lots of great tips here - mine focuses on establishing a backup plan based on my “Don’t Panic” series.