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How to combat Shiny Object Syndrome

How to combat Shiny Object Syndrome

Shiny Object Syndrome can be stressful - you are constantly on a roller coaster of "We're doing our social media, or email, or call our marketing all wrong!" and "We should change our social media, email, or call our marketing IMMEDIATELY!"

Here are some ways to combat it.

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Stop Apologizing For Your Social Media Program

Stop Apologizing For Your Social Media Program

If you, like so many organizations, haven’t invested time, process & budget in developing your social program, not having the World’s Most Amazing Social Program isn’t a surprise, and YOU CAN STOP APOLOGIZING FOR IT.

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Don't Panic! Social Media Contingency Plans for Small Organizations

Don't Panic! Social Media Contingency Plans for Small Organizations

The last few years have been a LOT, and if you are like most organizations, you’ve had people change jobs, get sick, or even just…not show up? When you use social as part of your communications plan, it can be nerve-wracking to think about what might happen in an emergency, so now is the time to start creating a contingency plan!

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